August 10th, 2012
Posted by Claire in Hints and tips, Marketing
Following on from the popularity of my posts on using Amazon KDP Select free promotions successfully, I have just put together a downloadable report featuring clickable links of places where you can promote your free Kindle book.
There are lots of places where you can submit your book details for listing and advertising, and the report includes a list of:
- Facebook pages and groups
- Twitter users
- Paid advertising ideas
- Other things to do
I hope you find it useful and do let me know if I have missed any out. I’d also love to hear how your promotion goes so do comment below.
Download the report at Using KDP Select Free Promotions Successfully – Free Report
August 6th, 2012
Posted by Claire in News, Self-publishing
According to a BBC News report, “For every 100 print books sold through the site, Amazon said it sold 114 titles for its Kindle e-reader device” and the average Kindle owner is buying four times more books than they did before they bought their Kindle device.
This is wonderful news for ebook authors and publishers, and long may it continue!
The report also says that Amazon have seen a 400% increase in authors publishing to Amazon KDP (Kindle Direct Publishing) since summer 2011, so more and more ebooks are being self-published.
You can read the full BBC News article here.
I know that I buy far more books now that I have my Kindle and for me it’s because:
- They’re often cheaper than print books.
- I don’t have to worry about storing them.
- I can simply press “buy” and have a book in seconds – no more waiting!
How about you?
August 6th, 2012
Posted by Claire in Marketing
I’ve just been reading an excellent blog post by a fellow author about reader responsibilities. She believes that just as authors have the responsibility to write a quality book, readers have the responsibility to:
- Buy books new, as opposed to used.
- Rate and review books on sites like Goodreads, Amazon and LibraryThing.
- ‘Like’ the author’s Amazon author page.
- Become a fan or friend of the author on Facebook.
- Buy the author’s next book.
Now these are great ideas and I’d love my readers to work through this list but I don’t believe that it is a ‘responsibility’, more of an author ‘wishlist’ for readers. As a reader, I do sometimes buy used books from charity stores and sometimes from Amazon too, when the retail price is too expensive for me (sorry!). Regarding reviews, I don’t review every book I read. I’m a complete bookworm so if I was to review every book I read then I’d be spending most of my time reviewing, rather than reading or writing. I do review books that have struck a chord with me and that I really love, though. As for buying the author’s next book, well, I will if I loved the previous one and if it’s within my budget to do so at that time.
As a reader, I don’t want to feel that I have a responsibility to the author to do these things, but I will naturally do some of them if the author is good. I’d love my readers to work through this list and help me out, but I can’t expect them to and I wouldn’t want them to feel they had to. I want them to want to do it because they loved my book.
What do you think?
By the way, I’m not attacking the author in any way as I think her ideas are wonderful, I just don’t agree. We’re all entitled to our opinions and in this digital age it is helpful when readers go out of their way to support authors and spread the word about their books.
Source: Jeri Westerson’s article A Reader’s Responsibilities
August 5th, 2012
Posted by Claire in News, Self-publishing
Following on from their articles on epublishing and the claim that self-published authors selling their books cheaply is devaluing books, The Guardian/The Observer has today published an exposé of author Stephen Leather, the man who has been defending self-published authors and ebook prices.
Journalist Nick Cohen writes of how Leather boasted at the recent “Old Peculier Crime Writing Festival” that he uses false identities to create buzz when his books are first released. Cohen quotes Leather as saying, “As soon as my book is out I’m on Facebook and Twitter several times a day talking about it. I’ll go on to several forums, the well-known forums, and post there under my name and under various other names and various other characters. You build up this whole network of characters who talk about your books and sometimes have conversations with yourself.” He goes on to accuse Leather of creating “sockpuppet” Twitter accounts in the names of authors who have criticised his books to undermine them and bully them.
Now, I can’t comment on whether this is true or not, but it does remind me of the Orlando Figes affair, when historian Figes admitted to posting fake Amazon reviews praising his own books and attacking those of rival historians. Figes was found out and had to publicly apologise to all those concerned. It obviously affected his reputation as an author and historian, although some may say that ‘there’s no such thing as bad publicity’.
Just the other day, I wrote about how one book I’d read recently was advising self-published authors to fake reviews so that their Amazon book page didn’t look empty, so it does make you wonder how many authors are following this advice. I may be hopelessly naive, but I’d prefer to create real buzz and have my readers read real reviews, plus I just couldn’t cope with keeping track of a multitude of false identities all conversing with each other. It seems wrong, it sounds dirty and it’s taking advantage of the power we have as authors. It is fraud, at the end of the day, and shouldn’t we be acting as ambassadors for self-publishing, rather than bringing it into disrepute?
Read Nick Cohen’s report at Welcome to Britain, a home fit for shysters.