Back in June I blogged about my experience using KDP select to offer my newly released book, The Fall of Anne Boleyn: A Countdown, for free over a 2 day period in May. You can read the article at Using KDP Select Free Promotion Successfully, but, in short, my experience was a positive one with my book being downloaded nearly 27,000 times, hitting No. 2 in the Top 100 Free Kindle books and seeing an increase in sales for weeks afterwards.
Well, I’ve just used the KDP select programme again for my first book, which was published back in February. Sales had dropped from 60-100 a day to around 30 a day so I thought it was worth doing a 2 day free promotion on the 26th and 27th July. It was a very different scenario from my first use of KDP select because this time I was promoting a book that was not newly released and I knew that many of the subscribers to my email list would have purchased it already. However, I was pleasantly surprised.
- Downloads – Over 18,000 over the two days
- Rankings – Got to No. 6 in the Top 100 Free Kindle Store in the UK and No. 10 in the US
- Got to No. 1 in various bestselling lists in my genre (history)
- Sales – Obviously it’s early days but sales on the first day of it being back to paid were over 200 and yesterday’s sales were over 130, plus a good amount of borrows
- Ranking after the promo – After it had switched to paid, my ranking settled at 472 in the US and 1604 in the UK
I count that as a success and I’m hoping that it will have a knock-on effect for at least a few weeks.
What I did to make my KDP Select Free Promotion a success
Here are all the steps I took:
- Emailed my list of 6,000 subscribers
- Posted on Twitter, Facebook and Google+
- Told my followers that anyone who shared the news would have the chance to win an Amazon $25 gift card
- Created an event on Goodreads
- Posted on https://www.facebook.com/indieexchange
- Posted on https://www.facebook.com/winwithebooks
- Posted on http://www.goodreads.com/group/show/50149-giveaways
- Added to http://snickslist.com/
- Posted on http://addictedtoebooks.com/free
- Posted on http://www.facebook.com/indieexchange/info
- Listed on http://www.kindleboards.com/index.php/topic,97167.0.html
- Listed on http://www.mobileread.com/forums/, on the author promo page
- Asked the following Twitter services to tweet my promo – @KindleBookKing @KindleFreeBook
- Posted on http://www.facebook.com/fkbooksandtips?sk=wall
- Listed on http://www.freebookdude.com/p/list-your-book.html
- Submitted to Pixel of Ink but didn’t get featured as I did it too late.
- Paid for Kindle Nation Daily’s Free Book Highlighter Service for 26th and 27th
- Submitted to http://ereadernewstoday.com/ent-free-book-submissions/
- Paid $5 for guaranteed listing on Bargain Ebook Hunter
- Submitted to be included on Digital Book Today Top 100 free books – http://digitalbooktoday.com/12-top-100-submit-your-free-book-to-be-included-on-this-list/
- Paid for Frugal E-reader Social Media Package
- Emailed Digital Ink Spot with details of free promo days and book – http://thedigitalinkspot.blogspot.com.es/p/contact-us.html
- Listed on https://www.facebook.com/ourawesomegang
- Posted on http://www.facebook.com/AontheC
- Posted on http://www.facebook.com/authormarketingclub
- Posted on http://www.facebook.com/BookGoodies
- Posted on http://www.facebook.com/ebooksfreefreefree
- Posted on http://www.facebook.com/freeebookdeal
- Posted on http://www.facebook.com/galleycat
- Posted on http://www.facebook.com/iauthor
- Posted on http://www.facebook.com/IndieBookLounge
- Posted on http://www.facebook.com/kindle
- Posted on http://www.facebook.com/kindle
- Posted on http://www.facebook.com/KindleFreebies
- Posted on http://www.facebook.com/KindleKorner
- Posted on http://www.facebook.com/readingkindle
- Posted on http://www.facebook.com/TheKindleObsessed
- Posted on http://www.facebook.com/groups/341840249197060/
- Paid World Literary Cafe (WLC) for their social media mania promotion for 28th and 29th, the two days after my free promo, to keep the momentum going.
- Paid for Digital Book Today Social Media Buzz package – http://digitalbooktoday.com/3-dbt-social-media-buzz-package/for 31st July to keep momentum going.
As you can see, I was pro-active and it was hard work setting it all up and getting the buzz going. What made it easier was that I had a mailing list of 6,000 subscribers to my website, a Facebook page with nearly 6,000 likes and a Twitter following of over 4,000. I had a platform to help me spread the news. That’s not saying that it wouldn’t have been a success otherwise, it just would have been harder work!